We all need a change

I’ve made a career change! I have been a consumer of “enabling technology” my entire career. I am now stepping behind that line as I want to be able to influence and shape the technology that enables designers and developers to deliver the best imaginable experience.

I have joined the product management team for Flash runtimes at Adobe, which allows me maintain my focus on the best imaginable, and uncompromising, experience for the user. Flash has enabled this mission more than any other technology on the web and has allowed me to build some tremendous experiences. When user experience was considered a unique differentiator, the Flash/Flex partnership was there to enable.

The landscape has evolved. Thankfully user experience is no longer a differentiator, it’s an essential. To succeed we must put the user first.

The tech community has responded admirably and the expressiveness associated with Flash is moving in to the open-standards that are being defined by HTML5, which will enable a new wave of uncompromising experiences across the web. Adobe gave meaning to expressiveness and continues to innovate through contributes to HTML5 standards, such as CSS regions and CSS shaders. I am sure there is even more goodness to come as we will undoubtedly see more innovation through ongoing contributions to standards and our active participation in open-source projects such as Webkit.

So what’s next for Flash? As outlined in the recent roadmap for Flash runtimes we will be focusing on gaming and premium video. This week Adobe launched a new site specifically around gaming. There are already some tremendous games that showcase the unique capabilities of Flash, which are built on Stage3D to leverage the hardware acceleration afforded by the GPU. The AIR 3.2 release candidate brings the power of Stage3D to mobile in conjunction with the Flash Player 11.2 release candidate. Already some of the top games on the Apple App Store, such as Machinarium, have been brought to you by Flash and Adobe AIR. The Flash runtimes are alive and kicking on iOS!

I also care a lot about the experience of the designer and developer and making our technology accessible. I want to make the experience of using our technology a good one. I want to make it easy to design-develop-deliver incredible experiences.

Your thoughts are welcome.

Advertisements